Terms of service
The agreement between you and FollowUp. Plain English, no surprises.
Last updated 13 November 2026
Who you are dealing with
FollowUp is provided by BALLISTAVENTURES LTD, a company registered in England and Wales (company number 17579522). Contact: support@followuptrades.com. By creating an account, you agree to these terms on behalf of your business.
What FollowUp does
FollowUp helps trade businesses keep track of leads, send quotes by text and send polite reminders until the customer accepts or declines. We work hard to make sure texts arrive, but we can't guarantee every text is delivered, or that a customer will accept or pay.
Your quote, your prices and the work itself are between you and your customer. We are not part of that agreement.
Your account
FollowUp is for businesses, not personal use. You must be 18 or over and allowed to act for the business. Keep your login safe. Tell us straight away if you think someone else has used it.
Price, renewal and cancelling
- On the website: £25 a month (UK) or $30 a month (US), paid through Stripe. The total is shown before you pay.
- In the iPhone app: charged by Apple at the price shown in the App Store, and managed in your Apple ID settings.
- Subscriptions renew every month until you cancel. Cancel at any time: on the website in Billing, or in the app through Apple. You keep access until the end of the month you have paid for.
- We don't give refunds for part-months, except where the law requires it. Apple handles refunds for purchases made in the app.
- If a payment fails, sending may pause until it is sorted.
- If we change the price, we will give you at least 30 days' notice, so you can cancel before it applies.
Texting your customers: the rules
You are responsible for the texts you send through FollowUp. You agree to:
- only text people who have asked you for a quote, or who otherwise expect to hear from you;
- not use FollowUp for marketing blasts, spam, harassment, or anything unlawful or misleading;
- keep phone numbers accurate;
- respect anyone who asks you to stop. FollowUp stops texting anyone who taps "stop texts", and you must not try to get around that.
FollowUp only sends reminders between 9am and 8pm in your time zone, and each text names your business.
Fair use
Don't try to access other businesses' information, get around security, overload the service or copy the software. We may pause or close an account to protect customers or the service, for example after spam complaints, serious misuse or non-payment. Where it is safe to, we will tell you first.
Your data
Your customer and job records belong to your business. You let us store and use them only to run FollowUp for you, as explained in our Privacy policy. In that role we act as your data processor: we follow your instructions, keep the data secure, and delete it when you delete your account.
Ending your account
You can delete your account at any time in Settings. This cancels a website subscription and permanently removes your business and its records. If you pay through Apple, cancel in your Apple ID settings as well. We may close the service with at least 30 days' notice.
Our responsibility
We provide FollowUp with reasonable care and skill. Interruptions, maintenance and problems with our providers (such as phone networks) can happen, so keep your own record of important quotes.
As FollowUp is a business tool, we are not responsible for lost profit, lost jobs or indirect losses. Our total responsibility to you in any 12 months is limited to what you paid us in that time. Nothing in these terms limits responsibility that the law does not allow us to limit, such as for fraud or for death or injury caused by negligence.
Changes and law
If we change these terms in a way that matters, we will tell you at least 30 days in advance. These terms are governed by the law of England and Wales, and disputes go to its courts. If you are a US business, any mandatory protections of your local law still apply.
Questions
Email support@followuptrades.com, or see Support.